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Witherspoon is an asset management firm located in Princeton New Jersey that provides managed futures investments for both individuals and institutions. Their management team is made up of seasoned professionals and they provide portfolio diversification through discretionary traders and tactical specialists.



The mark incorporates two repeated shapes to create the three initials of the firms name (WAM) in a unique lockup. We designed a refreshed suite of corporate identity items and marketing communications documents.  The core color palette consists of two tones of blue mixed with soft tones of tan and grey for a clean and crisp look and feel.  The website highlights the various services Witherspoon offers, their extensive approach they take to investing and full overview of their ongoing funds.

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