Case Study: EU Tech Branded for US Expansion
Challenge ETRM Services is a trading technology IT service provider for the global energy industry. When they found us they were having a fair amount of success in Europe during their first eight years in business, with hopes to expand their footprint to the US market. Their brand identity consisted of the following; logo, business…
A Recipe for Successful Branding
When you consider your company’s branding, it all starts with making sure that you have a complete picture of your brand. This includes making sure you have enough accurate information to take control of your brand. It’s also important to recognize that completely controlling your brand is not possible. But if you have the right…
Grey Box Creative Lands on the Top of Clutch’s Logo Design Directory
“An image is not simply a trademark, a design, a slogan, or an easily remembered picture. It is studiously crafted personality profile of an individual, institution, corporation, product or service.” Daniel Boorstin As we say here at Grey Box creative, a solidly built brand can become a company’s greatest asset. A crucial part of that…
Not All Websites are Coded Equally
The simple fact, is that while every web development company employs different techniques to code a website, and deliver a finished website to clients, not all websites have the same backend, frontend, or optimization techniques, which result in many different outcomes in terms of page speed, backend usability, and overall quality of the code that…
GreyBox Creative Identified as Top NYC Branding Agency in 2017
In a recent report that covers ongoing research of leading B2B service providers in New York, GreyBox Creative was identified as a top NYC branding agency in 2017. The research is attributed to Clutch, a ratings and reviews platform based in Washington, DC. The companies featured on their platform range from agencies in the advertising…