A logo should first be memorable, and have a symbolic essence of what a company represents.
Every logo must be unique and communicate a message. The best logos have layers which engage the audience and make them say, Aha! When you are able to achieve this, you really capture the mind share. A logo should not describe the company. A logo is a symbol of what the company does. It is not the company brand in itself, nor is it an identity. A logo is one part of the bigger message, which makes up your corporate identity.
Conceptualizing an effective logo for a company or product can be very challenging and very rewarding. A custom logo design should be able to meet existing design principles and standards like: balance, proximity or unity, alignment, consistency or repetition, white space and contrast. It should also be able to withstand resizing. Whether it’s splashed across a billboard or printed on a business card, it must maintain its integrity and original form – table stakes for any experienced logo design company.
At GreyBox, we believe that a logo is the most fundamental part of your corporate identity, as it should be able to encapsulate the core values and primary essence of your company as effectively and authentically as possible. Therefore we work with our clients closely to capture their traits and translate them into a design that is uniquely their own.
We do this by first identifying keywords from our clients that describe the overall essence of their organization. These words are the building blocks that we use to create the symbolic essence of the company or product. We use this design image criteria as we journey down several creative paths towards our final goal objective. Our proven process is a collaborative one both internally and externally. The client not only helps develop the custom logo design direction of the job but also reviews the creative process at key stages along the way, helping us shape the logo through each stage of its development. Our team has a unique blend of creativity and business knowledge that is extremely rare and often unmatched. We take your words and bring them to life, while creatively enhancing the perception of your organization.
We are committed to consistently delivering high quality logo design that will enable our clients to stand above their competitors. Our award-winning design team brings close to two decades of experience to the table, having conceptualized and designed logos for a variety of businesses during that time while maintaining their passion for fresh new ideas and outlooks. Our expertise and experience in logo design in New York has brought us international media recognition in our field. However, it is the logos that we’ve created for startup companies that have now transcended into industry leaders that are most rewarding.