Our success lies with our unique ability to mesh creative talent with our ability to help solve business problems.

The GreyBox Creative team has built its reputation on delivering high quality, branded solutions in a range of industries and in a variety of formats. GreyBox Creative is a marketing communication agency comprised of a top team formed over two decades and continues to thrive in delivering design, development and strategic marketing solutions. Whether you seek a creative team for a single project or long-term partnership, GreyBox has the talent and experience necessary to elevate your marketing communications through all forms of print and electronic media. Our marketing design team has been serving a wide range of clients, from small businesses, non-profit organizations to Fortune 500 companies, including AOL/Time Warner, Atlantic Records, Chase Bank, NovoNordisk and US News & World Report.

As a top branding agency in New York, GreyBox Creative’s core services begin with corporate brand development, visual identity and management. These are the pillars of our marketing design services and the basis for establishing a successful brand and marketing campaign. Our creative team has branded hundreds of companies in a variety of industries, some of which include: Financial Services, Technology, Real Estate, Health & Wellness and just about everything in between. Each service is developed from our process of planning; implementing and establishing consistent design standards across all touch points. Over the last twenty years we have learned that the secret of our success lies within our unique ability to mesh pure artistic skills with the ability to solve business problems. It is the marriage of these two skills that truly defines the GreyBox advantage.

Our Team

GreyBox Creative is a full service creative agency that is boutique by design, providing boutique size attention. We are a team of extremely passionate, knowledgeable and talented professionals delivering clear, concise corporate communications since 1996.

Vincent Fatato

Founder & President

Founder & President

Vincent Fatato

Vincent is the founder and president of GreyBox Creative. Vincent is in charge of business development and managing the creative, technology and online marketing sides of the business. Prior to GreyBox, Vincent founded Synergy Graphix, Inc. a graphic design business focused on providing branding and marketing materials for many of the top Hedge Fund managers in the United States. He served as the president since its inception in September of 1996 until January 2008, when he sold Synergy to a software company in Canada. Prior to Mr. Fatato's business ventures, he also worked as a digital image specialist at Electronic Color Imaging and co-developed the color-retouching department at Lord & Taylor. Mr. Fatato earned a B.F.A. from (RIT) Rochester Institute of Technology in 1992, majoring in graphic design with a concentration in environmental studies.

Remo Strada

Creative Director

Creative Director

Remo Strada

Remo is the creative director of GreyBox Creative. With over 20 years of design experience in print, brand identity and web media, he is responsible for establishing the creative design direction and development for GreyBox Creative. He helps lead a team of designers and developers on a wide range of project assignments such as brand identities, print collateral and website development. He is passionate about each project and injects something new and original into each assignment in order to create impactful and memorable work. His work has earned recognition for design excellence and has been featured in numerous national and international industry publications. Remo majored in graphic design at (RIT) Rochester Institute of Technology.

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Gaelen Hallenbeck

Director Web Development

Director Web Development

Gaelen Hallenbeck

Gaelen is a Web Development and Security Specialist, and Digital Media Expert that heads up the GreyBox web team. Since 2006, he has helped small and large companies improve and bolster their brand image, brand equity, sales, and website traffic through search engine optimization, online advertisement campaigns, and superior website development. His areas of expertise include, but are not limited to, website security, WordPress development, online advertising, search engine optimization, international business development, and written and oral communications. Over the last 3 years, he has also created and managed our Website Security and Maintenance package that has helped numerous websites remain protected from online threats. Gaelen graduated from Dalhousie University, in Halifax, Nova Scotia, Canada, with a major in business, and a focus on online marketing. He also spent a semester abroad at the prestigious Yonsei University, in Seoul, South Korea.

Stephen Ruisi-Boccone

Director of Online Marketing

Director of Online Marketing

Stephen Ruisi-Boccone

Specializing in various digital marketing strategies & tactics across all industries, with particular strength in the global finance sector e.g. Hedge Funds, Private Equity, Venture Capital, Investment Banking, Securities Brokerage. Services include Reputation Management (RM), PR Crisis Management, Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SM), Display Ads, Re-targeting, Re-marketing, Content Marketing, Email Marketing, Affiliate Marketing.

Multi-faceted strategic and tactical online marketing professional with analytical expertise. Possessing an entrepreneurial mind-frame with experience in both independent and collaborative roles, he has effectively managed all divisions (admin to sales), including digital/web analytics teams. Skilled in customer segmentation analysis, predictive modeling, display advertising campaign analysis, & site optimization. An integrated thinker, who continually develops new effective and efficient methods for task execution alongside product and/or service nexuses to formulate new product/service ideas.

Previously worked as COO/CFO for Standard Chartered Bank (UK/US/Asia), Nava SC Securities (Thailand), Raiffeisen Bank (Austria), and Barings/Ing Bank, Morgan Stanley, Dreyfus (NYC). Mr. Ruisi-Boccone earned a degree in business from the University of Maryland.

Jordan Kaplowitz

Digital Marketing Strategist

Digital Marketing Strategist

Jordan Kaplowitz

Jordan is an online marketing strategist with over a decade of experience in marketing for brands in a wide range of verticals. He brings a wealth of knowledge to each and every project we work on. He is responsible for guiding our clients marketing strategies and identifying the appropriate channels and tactics to help them reach their goals. He leads a team of analysts and strategist all whom have a unique perspective to share. Jordan believes in being nimble and making smart marketing decisions “quickly’, based on data and client objectives. He is passionate about growing the companies we work with through digital marketing, and loves to share results with our clients, and create clarity and understanding around every step we take in our campaigns. Jordan earned a degree in business from Florida Atlantic University.

James Heaton

Lead Strategist

Lead Strategist

James Heaton

Strategy is hard choices made on the basis of a clear assessment of reality.

Drawing on 23 years of brand challenges, James has developed an effective brand strategy diagnostic and a tight marketing strategy analysis that brings clarity and insight to strategic decisions for his clients. James walks into each engagement with a set of essential questions that are not always easy to answer. The work is to find and clarify a strategic position that allows each client or product the means to differentiate from their competition and the ability to make and keep a compelling brand promise.

Evan Sargent

Brand Strategist

Brand Strategist

Evan Sargent

Evan is an intuitive strategist with a knack for seeing the big picture and a love for co-creating in the moment. Her unique collaborative workshops help set a strategic foundation by defining the four pillars of your deep and potent brand. Her background includes the development and implementation of national integrated campaigns (print, tv, digital and more) for Chase, Marriott, Chevron, and other iconic brands at many of NYC’s top ad agencies. Today her passion is helping organizations with world-changing ideas get their work out into the world quickly and effectively. Evan earned a B.F.A from the University of Pittsburgh, majoring in graphic design.

Fabian Geyrhalter

Lead Brand Strategist

Lead Brand Strategist

Fabian Geyrhalter

Brand Strategist Fabian Geyrhalter is a prolific author and speaker on the subject of branding and has advised clients like Tinder, Honeywell, Randstad, Warner Brothers, and Goodwill.

Geyrhalter's #1 Amazon bestselling books How to Launch a Brand, Bigger Than This, and The Brand Therapy Book turned into industry staples for marketers and entrepreneurs alike. From his private, one-day Resonaid brand platform workshops to his Hitting The Mark podcast about the intersection of brand clarity and startup success, Geyrhalter is in a constant stimulation cycle. His brand insights appeared in the likes of Forbes, Inc, The Los Angeles Times, The Washington Post, and Entrepreneur.

Fabian Geyrhalter is a graduate of ArtCenter College of Design, a distinguished Global 100 mentor at the Founder Institute, and he has held adjunct professor positions at USC and ArtCenter.

Awards &
Recognition

Throughout the years, we have branded hundreds of companies and have designed countless solutions for projects of all shapes and sizes. Our work has earned recognition for design excellence for a range of services and has been featured in numerous national and international industry publications.

Forbes Magazine (2002)
Top 10 Best of the Web

Logo Lounge Vol.2 (2005)
5 Logos Published

Graphis Logo Design 6 (2005)
1 Logo Published

Logo Lounge Vol.3 (2006)
1 Logo Published

Logo Lounge Vol.4 (2007)
2 Logos Published

Graphis Logo Design 7 (2007)
1 Logo Published

Special Events & Logos (2007)
2 Invitation Designs

Letterhead And Logo 10 (2007)
3 Logos Published

Logo Lounge Vol.5 (2008)
3 Logos Published

Graphis 2008 Design Annual (2008)
1 Logo Featured

Neenah Paper’s Paperworks (2009)
Identity System Gold Winner

Letterhead And Logo 11 (2009)
3 Logos Published

Logo Lounge Master Library Volume 1 Initials & Crests Logos (2009)
3 Logos published

Logo Lounge Master Library Volume 3 Animals & Mythology Logos (2010)
3 Logos published

Logolicious (2010)
3 Logos published

The New Big Book of Layouts (2010)
1 Invitation published

Logo Lounge Master Library Volume 2 Shapes & Symbol Logos (2011)
1 Logo published

Expertise.com
Best Web Developers New York City (2020)

Clutch.co
Top Branding Agencies New York (2016, 2017, 2018, 2019 & 2020)

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