An identity should be noticeable, memorable, unique and most importantly, capture the essence of your organization.
Corporate identity can mean a few different things depending on the context in which it is being discussed. The more general meaning of corporate identity is the overall image of a company that comes from an accumulation of experiences through all touch points. It consists not just of the company logo but also the stationery system, the marketing materials, the advertisements, the company’s online reputation, and even includes the way an employee answers the phone. These things establish your identity. Your goal is to make sure that each time a consumer is exposed to your company, a positive connection is made.
As we all know, any identity is built over time. It is the symbol or logo along with strategically designed marketing materials that will help guide and direct a consumer’s thoughts and opinions about your company. This image is the first and last thing that causes consumers to recognize or recall your product or service. Therefore you want your corporate identity design to be noticeable, memorable, unique and capture the essence of your organization.
Beyond The Logo
For years, when people think of athletic footwear and athletic gear, the “swoosh” is at the forefront of their minds. Their symbol, along with their tagline “just do it”, are both simple, clear and concise. To this day, the Nike symbol still has a loyal following because their corporate identity design has been effectively deployed to their target audience. The same goes for every successful logo, image or product icon that has translated to mass revenue and fierce consumer loyalty. However, a company’s corporate identity development isn’t just about its logos or stationery system; it also touches on things like a company’s reputation, reliability and longevity.
GreyBox Creative has successfully performed effective corporate identity development services for hundreds of small businesses and a few large-scale organizations. We have perfected a process that achieves our clients’ goals of brand recognition and consumer loyalty. We do this by providing our clients with marketing tools that elevate their ability to attract their ideal customer.
An effective corporate identity design should be recognizable. It should be able to translate clearly in any size. Whether it’s printed in newspapers or online magazines, or splashed on billboards, the design has to remain clear, unique and dynamic in order to capture the highly sought after consumer consciousness.
Easily Recalled & Memorable
Your company should employ corporate identity development strategies that are striking and captivating enough to leave a lasting mark on your target market’s minds. Your goal is to make them remember you instead of your competitors and to think of your product or service, rather than others.
GreyBox Creative understands that a successful corporate image also relies on well put together marketing strategies that will effectively spread the word about your product or service. We make sure that your corporate identity development is efficiently distributed throughout various media outlets, which will increase its visibility and recognition.
GreyBox has been successfully conceptualizing and implementing effective corporate identities that have surpassed our clients’ expectations for over two decades. Additionally, we know that there’s only one chance at getting a strong first impression, which is why we work closely with our clients from conceptualization, implementation and execution. We can lead you every step of the way to ensure a successful and effective corporate identity design or simply give you the marketing materials that will allow you to reach your target audience.