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The bond market needs a credit alternative. Verify’s on-line forum of vetted credit graders provide issue-specific, peer-sourced credit information previously unavailable on any industry platform. Their patent-pending process takes place on a secure platform, delivering critical and comprehensive insight that enhances the credit market landscape.



Though not a rating agency, Verify provides an alternative product within the marketplace. This FinTech startup sought out a distinct brand that could easily expand out to their platform and their messaging moving forward. Our proposed identity works on two different levels for the Verify brand. A simple distinct mark paired alongside a strong contemporary typeface to anchor the identity. With the unorthodox approach of rotating the underlined V letterform to act as a accent, this gives the logo a positive direction forward. Additionally, this “Verify Accent” works as a framing device to give Verify Grades a distinct look within their platform. Easily typed out on a keyboard, Verify Grades within the system can be easily input to allow for the core branding element to always be used.


"GreyBox was very easy to work with. They totally understood what we were about."

Robin Hesse, Director of Business Development
Verify Financial

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