Overview

Valera Health provides accessible and affordable therapy and psychiatry services for adults, adolescents, and teens through their online telehealth platform. Their compassionate team of licensed mental healthcare experts offer individual and group therapy and medication management from the comfort of your own home.

Solution

The first step was to evolve the brand strategy, working with our strategy partner, Limbic Brand Evolution. This started with insights discovery to understand the motivations of the brand leaders and of the people who the brand serves through interviews and reviews, and to discover their shared emotional motivation. We also reviewed competitive landscape and other category dynamics. With those insights we developed the brand idea, “Trusted Care. Here for You.”, as well as a set of brand personality and voice traits, core brand benefits, and a brand positioning statement. This all set the foundation for the brand messaging and visual identity work that came next.

The logo captures a sense of care and compassion, a community of support that helps foster growth with a positive outlook. The chosen color palette is a spectrum of colors which evoke a sense of care and compassion while keeping the identity colorful which allows for messaging throughout the brand to convey it’s serious subject matter in a positive and brighter tone.  Following the established identity, we created brand design standards for typography style and usage, color and image direction. The new identity created helped meet the needs of the various aspects of the digital brand for their online telehealth software and a new website experience.