Overview

Located in Southampton, Union Burger Bar offers a fun twist on the most American of American meals: The Cheeseburger! Offering gourmet burgers, fresh cut fries, craft beers, milk shakes and boozy shakes, Union Burger Bar offers an assortment of guilty pleasures for everyone.

Solution

UBB is a creative burger experience that is a modern take on a classic idea. Their difference starts with quality enabling them to deliver a unique take on the classic burger and creating more of a delicacy. Endless burger combinations, unique side dishes and an entire menu dedicated to shakes and boozy concoctions, Union Burger Bar envisions themselves as the ultimate burger experience in Southampton Village.

The primary logo took shape working off the letterforms and the shape of the burger patty to created a unique monogram lockup. The logo is visually balanced and incorporates subtle ties to the industry. We combined our designs with a bold rich color palette of red, black and gold which effectively work off one another and provide a strong visual impact. Additionally, we designed sub-branded identity elements; the Union burger icon, various type lockups and menu icons to work with various different materials for the brand.