Our Work

TriBeca Medspa

This high-end medical spa is one of the finest not only in Manhattan but around the world. Their specialty is keeping skin looking healthy and young.

Overview

The overall identity we created has a fair balance of medical to spa feel. The logo is a representation of the various services that the medspa offers, combining together to form a whole. A simple water droplet anchors together the two letterforms. The droplet is symbolic of hydration, cleansing and nurturing, all elements of healthy skin care that Tribeca promotes.
GreyBox created a series of typographic prints that were reproduced as large canvas prints and hung at the TriBeca location.
While a large percentage of Tribeca Medspa's clients are female, they have been seen a big increase in male customers. The website was designed with a clean neutral tone throughout, as the appeal had to be equal for both women and men. Simple dynamic elements were used to enhance the site in order to be easy to navigate and access information without a lot bouncing around from section to section. Continuously updated content such as Tips of the Day, Facts and Advice and ongoing blog entries were implemented to keep the website current and engaging while driving users to continuously access the site for updated information pertaining to skin care and health issues.
We created ads and service posters to be used within the medspa for table cards and as street facing window posters.
Additionally, we designed and developed a fully functioning ecommerce section of the website which allows their clients to purchase a wide variety of skin care products anytime and have them delivered right to their door.
HTML Emails - Tribeca Medspa is always running campaigns on special deals and announcements each month to promote their services or events. GreyBox oversees the design, development and distribution to their client list each month.