Chowning Group is a private investment firm focusing on the origination of asymmetric, uncorrelated co-investment opportunities. Spinning out from a well-regarded family office, the Managing Director of Chowning approached GreyBox to rebrand his new firm with a vision towards the future.
For the logo, we created a monogram “C” that creates unique dimension through interconnectivity and embodies strength and balance. A color palette of dark and royal blues paired with copper strikes a strong balance between traditional and modern. Stationery was printed with a combination of copper foil stamping and letterpress throughout.
We created an informative and responsive website which outlines the philosophy and statistics of Chowning using immersive imagery, brand colors and simple copy that gives a sleek and modern take for this financial services firm as it looks to builds its AUM.