Project Overview
Southampton Social Club is a premiere nightlife destination in the Hamptons, which offers world-class fine dining and unforgettable parties & events. Known for its lush outdoor space and fire pit adorned backyard to reflect a Hamptons-chic aesthetic this establishment attracts an eclectic group and attraction for many New Yorkers.
Brand Design Solution
Southampton Social Club was looking in essence to create the same vibe of the clubs and social settings reminiscent of the speakeasies in the days of Prohibition capturing the look and feel of the 1920’s and 30’s, the identity needed to be upscale and have the feel of a club or society which people are a part of to gather together to drink, eat and socialize. For the corporate identity design we started with the logo design, we created an elegant emblem and seal, which interlock the letterforms to create a look and feel of a club you want to belong to. We created patterns and typographic backdrops to be used in the clubs branded materials. We established a chic and understated look and feel for food and drink menus, gift cards, stationery items, bathroom signage and website design rounding out the corporate identity system.
