GHC provides strategic management and consulting services to healthcare providers and medical practices. They are composed of a strong and seasoned management team and they provide unique insight and solutions to medical facilities to help them run more efficiently.
The goal of the rebrand was to give Gramercy Healthcare a clean and cohesive identity that was easily identifiable in the healthcare space. The brand communication developed was built upon the idea of communication and interaction. Gramercy Healthcare has a broad range resources, knowledge and experience within the industry to provide a full spectrum of services to their clients. Using the base shape of the heart, the logo appears different on each surface, with all elements working in unison with Gramercy at the center.