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Overview

Overcast Holdings is a software development company that builds technology stacks that help businesses increase productivity of their workforce. Overcast has launched subsidiary companies and applications with a select but ever-growing portfolio of enterprise partners.

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Solution

Tapping into the software development space Overcast plays in, we developed a unique icon utilizing digital pixels as the backbone to the identity. The abstract “O” is constructed representing the numerous facets of the firms unique ability to create flexible and dynamic systems for their clients who reside in niche markets. The core color palette works within the environment of coders and developers giving the identity a sleek and streamlined vibe. The website carries forward their technological philosophy geared toward targeting the tech-oriented partners they seek to hire and partner with.

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