LBI is a boutique size luxury real estate company located on the Big Island of Hawaii. They specializing finding some of the most affluent people in the world; resort homes, ranch estates, vacant land and oceanfront properties located on the Big Island of Hawaii.
We were approached by the owner of LBI to rebrand his company that spoke to the type of clientele he was looking to attract. Before any of our creative work began we needed to work through the positioning and messaging of this luxury service provider. This was done by establishing a defined target persona through discovery findings and making strategic recommendations. In this case, the target audience was so clearly defined that we gave him a name.
We started by creating a simple and straightforward crest that has an upscale and quiet sophistication aesthetic. The shield within the middle holds together the elements of the mark. A simple key is integrated within the mark to symbolize realty, while he circular braid that encompasses the mark is an abstract and simplistic nod towards the Hawaiian Lei.
A primary color palette of dark grey and white was established for its simplicity and sophistication. We used a variation of silver foil stamping along with silver ink and letterpress printing for the stationery, printing on various grey and white papers. On the digital end, we designed a fully responsive customized website that will help affluent home seekers and investors quickly find the properties they desire when seeking these upscale investments. In addition to the property listings of the site, we also designed a property management section of the site which showcases rental properties along with offerings for concierge services and trip planning adventures.