Our Work

Kind Burgers

Kind Burgers is a Jersey Shore based burger restaurant, which offers high quality gourmet burgers, dogs and fries with gluten-free, dairy-free and nut-free options. Their service with a smile attitude transcends through everything they produce and is a call back to the old school burger shops of years past.


Kind Burgers was a new burger shop opening up on the beachfront of the Jersey shore. The owners were looking for a friendly and energetic identity that resonated with youths and families. As soon as we heard the name, the smile came immediately to mind. The logo creates a cheerful and engaging face. In keeping with the “feel good” vibe, we implemented some older retro elements associated with burger shops of the 50’s. The bottle cap shaped background paired with script and bold typography.
The color palette consisted of colors associated with burgers and dogs. Dark brown meat, red tomatoes and ketchup, tan bread, yellow mustard. The secondary icon of the smiling KB was used throughout printed materials and apparel to strengthen the brand.
For all printed ads and in store signage, we used a strong vibrant color palette along with big bold typography to engage the audience. Every piece was designed to be cheerful and fun to further enhance the brand.