Overview
Investment Professionals for Charity, IPC, non-profit organization comprised of investment professionals and friends throughout the country. It’s national charitable efforts provide comfort and relief to the children and families in need. For the third straight year, GreyBox created unique invitation package for their yearly Holiday Party in New York and Chicago.
Solution
The one request from the organization was to incorporate the bull and bear into the theme and design. The concept hit upon was the formation of a “Secret Society.” The overall look and feel was a blend of today’s modern world and a nod to the past. The creation of custom seals, crests and icons throughout are slight nods towards societies that existed in the past and which “exist” today. The copy written was witty and humorous, to add levity to the event. The use of black foil on black paper added a great touch of mystique and intrigue. For the different event venues, we used metallic silver and gold to differentiate the two cities.
