Overview

Inline Realty is a boutique real estate brokerage firm focused on the retail segment of the metro New York market and specializes in Tenant Representation, Owner Representation, Investment Sales and Consulting Services. Inline continues to work with many of the most recognizable brands in America, specializing in first floor boutique size retail office spaces.

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Solution

Initial concepts focused on “space” rather than structures. A graphical interpretation of buildings as the symbolic representation has already saturated the marketplace within their industry. In our creative process, an overhead image of the city inspired the thought behind the logo. When looking down, the grid-like structure of streets and criss crossing formation of blocks was the inspiration behind the bold inline letter form of the “I” . This was very similar to looking at a map and fit the mold for Inline, as they dealt with retail space on any number of streets and blocks throughout the metro area of New York.

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