Gemlok Jewelry is a world-renowned jewelry manufacturer based in Manhattan. Their patented "bar" setting, later trademarked as Gemlok, was an innovative setting technique that was an original, elegant new look, but also a "technically" more secure and snag-proof way of setting diamonds and precious stones. Jean Vitau Redux is their fashion-oriented line of jewelry, inspired by the vibrant beauty of nature, rendered in the most vividly hued precious jewels. Jean Vitau Creations are the ultimate merging of creativity, the artist's palette and the master jeweler's art.
The Gemlok name stems from a patented "bar" setting, trademarked as Gemlok, as an innovative setting technique created by originator, Jean Vitau. The construction of the logo graphically represents how this bar setting looks and works. The outside bars encapsulate the circle and interlocking G’s. The interlocking G letter forms represent two names of the company and brand Gemlok and Gemveto.