Overview
Conifer, acquired by SS&C in December of 2016, is a respected provider to the financial services industry offering fund administration and back office administrative services to many of the top Hedge Funds, Private Equity firms, Pensions, Endowments and Foundations. It is a combination of their technology and high quality professional talent that make them a leader in their industry.
Solution
We were tasked with creating a unified brand identity for the merger of Vastardis and Conifer Financial. For the logo design, we reimagined the Conifer tree in an abstract form, emphasizing the technological side of their business, while the overlapping lines reflect the multi-layered structure of the combined organization. With the core identity established, we then redesigned their full suite of marketing materials, including firm overview pitchbooks, one-page product and service sheets, MS Word templates, and standardized HTML email templates.
