Conifer, acquired by SS&C in December of 2016, is a respected provider to the financial services industry offering fund administration and back office administrative services to many of the top Hedge Funds, Private Equity firms, Pensions, Endowments and Foundations. It is a combination of their technology and high quality professional talent that make them a leader in their industry.
We were tasked with creating a cohesive identity for the merging of two firms Vastardis and Conifer Financial. In the logo we designed the Conifer tree in a more abstract way, playing up the technological aspect of their business while at the same time the overlapping lines represent the multi-layered organization that they are. Once we established the core identity items we redesigned their various marketing items; firm overview pitchbooks, various one page product and services sheets, MS Word templates, and standardized HTML email templates.