Fusion IQ is a web-based software platform, which uses unique proprietary tools, developed for individual investors, as well as customized solutions for fund managers and traders. The ranking system fuses technical and fundamental metrics together producing one simple score. The system is used to generate stock picking ideas as well as help with risk management.
We designed Fusion’s entire identity starting with the logo which is displays swirling elements that fuse together toward the center of the mark. Utilizing multiple colors and dynamic elements this financial technology provider now has the modern look it desired. We designed the outside public website along with the user interface of the web-based investor tools. The website was designed with a clean white background allowing the user to focus on the content and see the screen captures of the product.