Precision IT is a New York based information technology consulting firm. Their ‘aim higher’ standard of excellence has earned the company elite partner status as one of the industry’s leading technology services companies. They offer one fixed price so their clients know exactly what their IT spend will be with no surprises and they provide their clients with real 24×7 helpdesk support.
Conceptually many different options were presented to visually represent “precision.” In the end, a sleek visual of the abstract archer, which is strong and steadfast in direction and purpose. His aim is not straight forward, but outward and beyond. The logo ended up being a spring board for the tagline “Aim Higher.” We furthered the brand by designing a series of icons and graphics for Precision to use throughout their marketing materials to illustrate their service offerings. We created presentation templates and corporate fact sheets and service guides they could use for their pitch presentations and with their existing clientele.