Our Work

Precision IT

Precision IT is a New York based information technology consulting firm. Their ‘aim higher’ standard of excellence has earned the company elite partner status as one of the industry’s leading technology services companies. They offer one fixed price so their clients know exactly what their IT spend will be with no surprises and they provide their clients with real 24×7 helpdesk support.


Conceptually many different options were presented to visually represent “precision.” In the end, the sleek visual of the abstract archer won. The archer is strong and steadfast in direction and purpose. His aim is not straight forward, but outward and beyond. The logo ended up being a spring board for the tagline “Aim Higher.”
The simplistic arrow icon was the most logical icon to work in conjunction with the identity and the precision archer. The icon allowed many different opportunities to create patterns and textures and to highlight text and point out important information in print materials and on the website.
Precision cloud icons were designed to work for Precision’s cloud offerings. Four different services are offered under the umbrella of Precision Connect.