Overview
FirstLook by DELFI Diagnostics offers a convenient, accessible, personalized approach to enhance cancer screening. Currently FirstLook Lung makes lung cancer screening accessible to all eligible adults. A simple blood test can be incorporated into routine appointments, making it easier for patients to get screened for lung cancer. Other product extensions will be added over time for easy screenings during routine checkups.
Solution
DEFI Diagnostics collaborated with GreyBox to develop the brand identity for the newly-launched company. The brand needed to reflect FirstLook as a reliable, accurate and accessible method of cancer screenings that was affordable and efficient for high-risk patients during routine checkups. After Catchword, our naming partner named the product, GreyBox established the visual identity creating the logo, color palette, and typography for the brand, as well as a print templates and packaging options for the product.
