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DW1 located in Atlanta Georgia and formerly kown as Discount Waste Solutions is a leading provider of waste removal and construction site services nationwide, offering a full spectrum of solutions to contractors, retail and manufacturing facilities, warehouses and property managers.

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GreyBox Creative was asked to rebrand DW1, formerly named Discount Waste Solutions. Starting with our brand discovery workshop we collaborated with DW1 to define their competitive landscape, aligned goals, and established a new brand personality, tagline and name for the company. DW1 was established  to highlight “one” a key message for streamlined approach working with clients, ONE…point of contact all things job site related, ONE; source, invoice, team, working together.

We designed a new identity starting with stylistic and identifiable logo which conveys a sense unity and motion, highlighting the numeric “1” to tie into the new name and brand vision. The Color, typography and tone offer a dynamic new visual language that was applied to various mediums of the brand.  Once the design system was established, we designed a new website to fully illustrate and highlight the many services and solutions DW1 offers in a clean, modern and concise design structure providing an easy user experience for their many clients and future clients.

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