Overview
CoreViva is a physician-led and backed, patient centric provider of superior whole body scans and a luxury, hospitality-inspired scan experience. CoreViva delivers better technology, better imaging, fewer false results, an actionable plan, and coordination with other physicians for continuity of care.
Solution
Our first step was to lead the CoreViva team through a strategy discovery workshop establishing what the brands strategy and vision for what the brand should represent. The resulting strategy work produced core positioning, established the brand’s purpose, the brand voice and tone along with identifying the core primary and secondary audiences.
Our creative executional work began with establishing the visual identity and creating a simple and easily identifiable mark for CoreViva. A simple human figure encompassed by the Coreviva “C” represents at the core what CoreViva does, full body imaging with care and precision. CoreViva offers a spa-like experience for patients and is the key differentiator to their identity. A color palette was established to lean into the health and wellness arena while not coming across as “too medical” or intimidating. Paired with modern and elegant typography, the brand identity gives CoreViva an identifiable foothold in the health and wellness space for full body imaging.
For the design of their website, we first defined the visual style and structure for effective content layout and presentation. We designed an informative as well as aesthetically and emotionally appealing website which educates and informs both patients and the medical community the benefits of their offering in an efficient manner as well as establishing a image of a healthy lifestyle
