Overview

At The Factory Cannabis Co. is  a living tribute to Bushwick’s industrial past and cultural evolution. Rooted in a family legacy of craftsmanship and deep community ties, the space embodies grit, artistry, and authenticity. With a globally recognized street art presence through Bushwick Collective, At the Factory is a creative intersection of cannabis, culture, and craftsmanship.

Solution

Our first step was to tap into the brands strategy and the vision for what the brand should represent. With strong ties within the Bushwick community, the identity needed to reflect the areas history and past, while representing the core values within the cannabis industry and capture its passion, quality and culture. At The Factory needed to stand apart from the others operating in the cannabis space.

The icon designed ties into name and industry in a unique and clever manner. The arrow elements are direct indicators for a place to get premium product, a place for community to come together, a place to be at. The gear element is a nod towards the factory name and history of the building and neighborhood, while the overall shape hints towards the natural and organic properties of the cannabis bud/leaf.

Colors were influenced by Bushwick’s factory roots with raw materials, industrial machinery and the cannabis industry, where grit meets sophistication. The brand identity blends layered visuals, blending historic factory references with bold images to give the brand a unique identity that stands our in this growing market.