Our Work

Angle Park

Angle Park is a Chicago based film and video production company that specializes in the digital/software side of exhibition components for cultural institutions and museums.

Overview

Angle Park offers has great capacity for “storytelling.” The narrative focus that they bring to the table enables them to produce high quality digital components that create opportunities for learning while telling a story that draws museum visitors in.

Our strategy team performed a discovery workshop that produced a brand value map and pyramid. Following the initial discovery, persona interviews were performed, which produced competitive advantage diagrams along with a tagline “Enabling brave storytellers”. Distilled into a 56 page outtake document it set the tone for all creative work and hiring moving forward.
The logo aims to "cut out the clutter" and deliver a straightforward and simple solution. The main brackets framing the word-mark are a correlation with the 'space' which viewers observe and digital displays they interact with. Paired with a geometric sans serif font, the logo carries a single weight throughout creating an equal balance and strong foundation.

Logo / Stationery System / Identity Guidelines / Print Material