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Overview

Adesso is a employee benefits company that offers carded solutions for HSAs, HRAs, FSAs, and commuter reimbursement accounts.

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Solution

GreyBox helped lead a  brand discovery workshop, with the key players at Adesso, that examined their competitive landscape, aligned goals, and established their brand personality. This strategy exercise helped identify their target audience and mapped their offerings to create a strong unified brand voice to establish who they are, what they do and why it matters.

The resulting logo illustrates simplistic and friendly “A” that is strong, supportive, and uplifting, willing to shoulder the burden of employee benefits.  Adesso provides solutions for employers looking to provide wage parity through benefits to niche industries, to employees wanting immediate access to what has been promised for the good of their health and everyday life. We established a bold primary color palette of orange and dark blue paired with soft tones of secondary neutral colors evokes a sense energy and passion with a underlying message of professionalism. We created a cohesive identity system for the  brand consisting of  stationery, print and digital assets and new digital presence. Through our efforts with Adesso, we accomplished a strong strategic and visual identity for the new brand moving forward.

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