Client Overview
Adela is developing a blood test for the detection of cancer and other high-morbidity and high-mortality conditions. Adela’s genome-wide methylome enrichment platform efficiently captures genome-wide methylome information from small quantities of cell-free DNA and applies machine learning to detect and classify underlying disease.
Brand Design
Adela hired our design agency to develop the new brand identity for the newly-launched company. Adela offers blood-based clinical testing for cancer detection and monitoring. One of our many concept directions led us down the path to utilize a blood drop in a more creative and effective manner. The logo design is a simplistic abstract “A” in the form of a simple blood drop. For the brand design, we established a unique color palette, typography and image direction for the identity moving forward designing templates for presentations and company literature to establish the core corporate identity system.
