Overview

IBS Intelligence (IBSi) is a pure-play Financial Technology focused research, advisory, and news analysis firm serving clients globally. IBSi’s teams deliver independent, in-depth, actionable insights, with a laser focus on everything Financial Technology, to the global banking, consulting, technology, and institutional investor world.

Solution

GreyBox designed a full brand system for IBS Intelligence. The logo portrays a strong sense of technological savvy and energy on a global scale. The numerous elements of the mark intersect, overlap, and intertwine together, representative of the various markets in play coming together as one integrated unit moving forward. IBSI has the unique ability to mesh together the multiple facets of the financial markets fostering collaboration and innovation within the FinTech space.

Following the established identity, we designed brand standards including typography style and usage, color and image direction for use on internal and external applications. GreyBox designed report covers and interior stylization for report content, brochure templates, and presentation templates for handoff to IBSI’s internal design team to manage the brand moving forward.