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Is there anything more painful and embarrassing than losing a potential client just because of something as preventable as maligning content about you or your company?

Case Study #1

A Successful Physician with an Accompanying Professional Practice

Our client has had a distinguished career as a practicing expert in a specialty field of medicine requiring a total of twelve years of niche training. He has gone on to build a thriving practice that provided quality, expert care to scores of critically injured and challenged individuals requiring top-notch medical expertise.

Our client suffered from several anonymous defamatory posts displayed within Google. These postings damaged his ability to receive referrals from other treating physicians and maintain the confidence of new client referrals. This resulted in a loss of revenue and severe personal angst and suffering. Furthermore, despite the falsity of the claims made by the negative, anonymous posts, our client was rendered unable to respond due to the HIPAA restrictions put in place to protect patient confidentiality.

Our team was led by the client in an effort to establish appropriate semantic positioning for use across all existing external platforms as well as platforms yet to be created. We then provided the client with a schedule that corresponds with the first 2 months of the Inoculation Campaign. As discussed during the Kickoff Call and subsequent conversations, this “Phase: 1” of the Campaign focused on the optimization of numerous existing external platforms and their relevant web content.

Our experienced experts performed exhaustive research, studying all the negative and defamatory information targeting our client in order to create the most strategic approach to clear the client’s reputation and sustain the pristine search results that the Campaign has brought.

Our experts then initiated an extended plan of attack, launching a sophisticated GreyBox IRM campaign consisting of compelling content, micro sites, business profiles, press releases micro blogs, high level search engine optimization, linking and proprietary reputation management tactics and strategies to build a strong firewall to protect against future assaults.


  • Cleared 3+ pages of SERPs (Search engine Result pages) for the 2 key phrases targeted in the campaign. No further difficulties with respect to potential partners and clients.
  • Additional exposure and content for potential partners and investors to make business decisions as it relates to future or ongoing relationships with our client.
  • As a result of the campaign we were able to expand the client’s brand and solidify the reach of the client’s name.

Case Study #2

Self-Made Billionaire

In his career as an entrepreneur, our client has founded and developed start-ups that have generated over $3B in shareholder value. With successful ventures in biotechnology, high technology, digital media, entertainment, and beyond, his companies have demonstrated diversity and a unique ability to capitalize on emerging markets. His career has been marked by a distinct ability to successfully recognize common sense opportunities, build successful management teams and drive organizations to a common goal.

The challenge was clearing his good name as it relates to Google’s search results. When potential partners searched for information related to his name, a devastating negative image appeared on the first page of Google’s search results, along with links that led to damaging information. The existence of said links, as well as the prominence of the image’s placement, were bound to have dire consequences if left unchecked. Our client also requested further assistance with clearing aspects of Google’s Suggest Bar Results.

A sophisticated SEO Solution was implemented to address the problem. An in-depth research of all existing negative information online was conducted alongside the creation of a strategy aimed at clearing all negativity pertaining to the client’s name when it comes to the generated results in online search engines.

We initiated a plan of attack to launch a sophisticated reputation management campaign consisting of responsive content spread across many blogs and custom built websites, business profiles, press releases, high level search engine optimization and linking in order to build a strong Digital Fortress to protect from online assault.


  • Google page 1 & 2 search results cleared. Google negative image results cleared entirely.
  • The Google Suggest campaign achieved a 90% success rate four months into the campaign and 100% success rate 5 months into the campaign. GreyBox IRM’s digital fortress proved successful within Google, able to secure the search results against potential future damaging negatives. As a result, we were able to expand and solidify our client’s brand and online presence.

Case Study #3

National Furniture Supply Brand

Our client’s reputation as a national furniture brand retailer that provided expert quality furniture at low prices coupled with fantastic customer service support is unparalleled. With nationally syndicated media advertising, the proactive side of their marketing strategy is constantly in front of consumers. With the constant potential for expansion, the client’s reputation is a key factor for driving business.

The client had received some very poor feedback on a number of review sites, as well as unwarranted comments on scam/complaint sites. Initially unchecked and unaddressed, such negativity was doing some serious damage to the client’s reputation. It hindered the client’ ability to further promote their brand and impeded business growth. When consumers and potential clients went online to read reviews, some of the information they found did not reflect the true excellence of the client’s brand. The situation had to be remedied.

We initialized the dissemination of positive feedback during the initial period of the campaign. We coordinated with the client and posted approved customer reviews on existing review sites to balance out the company’s image and negate any lingering negativity.

Next, we set in motion a sophisticated earned media campaign. An incentivized and sophisticated social media campaign was launched as an extension of the first strategy and the client’s customers were enjoined to provide earned media in the form of honest feedback in exchange for various offers such as discounts, sweepstakes, etc.

At the same time, a sophisticated network of sites was built to support the legitimate review sites, providing a medium wherein which customers can read about and review the business. These sites also served to devalue the fraudulent scam and complaint sites that were providing an undue bias due to the nature of the domains. This was accomplished through a sophisticated SEO solution utilizing intricate state of the art linking networks and advanced linking strategy to accomplish the goal.


  • Google page 1 & 2 search results cleared.
  • Google places, Yellow pages, and Yelp reviews turned from 1-2 star ratings (10-20 feedback) into 4-5 star campaigns (200+ feedback) driven by a self-sustaining community feedback.
  • Successful campaign results correlated with increased business revenues.
  • As a result of the campaign, the client’s business is not only fairly represented, but flourishes online.

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