Client Overview

ETRM Services is a trading technology IT service provider for the global energy industry and other commodities.

Corporate Rebranding Solution

This European based tech firm searched for corporate identity design firm that could help them communicate with their new audience here in the United States as well as compete with the larger well known global tech consulting agencies on an international scale. We started by leading a discovery workshop to ensure that the ETRM management team was aligned on project goals and had a deep understanding of the US market after having a fair amount of success in Europe, during the last eight years. The workshop took place in New York, bringing together the braintrust of ETRM so James and his team could do their deep dive strategic consulting work and interviewing some key clients and ultimately producing an outtake document that charted the path for all creative. GreyBox designed a dynamic mark that conveys a sense of complexity and order. The logo design has a continuous flow of energy and movement which is representative of the company’s philosophy of working together as one to bringing moving parts together working seamlessly with one another. The pairing of deep maroon and orange create a bold foundation which further emphasized the feeling of energy and movement. A secondary palette of neutral colors was chosen to allow the vibrant primary colors to stand out. The gradient used within the logo was carried out through each of the icons and illustrations we developed for use on the website design and internal presentation documents rounding out corporate identity system.

As part of the overall corporate rebranding, we established a brand strategy, designed the logo, identity guidelines, corporate stationery, website design, and internal marketing documents. Additionally, we provided website development services and WordPress security services, established brand standards manual and presentation templates, output reports, project proposals, invoices and CV documents to be handed off to their marketing department for approaching new potential clients.