Overview

Chowning Group is a private investment firm focusing on the origination of asymmetric, uncorrelated co-investment opportunities.  Spinning out from a well-regarded family office, the Managing Director of Chowning approached GreyBox to rebrand his new firm with a vision towards the future.

Solution

The logo design needed to be traditional yet innovative but invoke a sense of professionalism. We designed a monogram “C” built from interconnecting forms — a mark that conveys strength, balance, and dimension. A palette of deep, royal blues paired with copper strikes a confident balance between tradition and modernity, and the stationery brings that to life through copper foil stamping and letterpress printing.

We also built an informative, responsive website that communicates Chowning’s philosophy and track record through immersive imagery, bold brand colors, and clean, confident copy — giving this financial services firm a sleek, modern presence as it works to grow its AUM.