Client Overview

LBI is a boutique size luxury real estate company located on the Big Island of Hawaii. They specializing finding some of the most affluent people in the world; resort homes, ranch estates, vacant land and oceanfront properties located on the Big Island of Hawaii.

Corporate Rebranding

We were referred to Harold the owner of LBI to rebrand his company by another web development firm in New York. Before any creative work began, we started with a deep dive brand strategy workshop that clearly defined the luxury clientele he was looking to attract. The workshop yielded positioning and messaging for this luxury service after we were able to clearly defined target persona through discovery findings and strategic recommendations. The audience was so specific, so well-defined, that we gave him a name.

We started by designing a simple, distinctive crest with an upscale, quiet sophistication. The shield — a symbol of trust and protection — anchors the mark, holding its elements together. The firm’s initials are joined by a simple key, a subtle nod to the real estate industry, while the circular braid encircling the mark is an abstract, understated reference to the Hawaiian lei.

A primary color palette of dark grey and white was chosen for its simplicity and sophistication. For the stationery, we used a variation of silver foil stamping, silver ink, and letterpress printing across a range of grey and white papers. On the digital side, we built a fully responsive, custom website designed to help affluent home seekers and investors quickly find the upscale properties they’re looking for. The website development was quite sophisticated utilizing CSS to pull the properties from the MLS system and populate them within the LBI website seamlessly and within brand. Beyond property listings, the site also features a property management section showcasing rental properties, along with concierge services and trip-planning offerings.