This is a traditional investment bank with capital raising and advisory services. The company is composed of three divisions; research, advisory, private equity. The company’s consulting services focus on consumer brands and the retail industry. Some of the things they do is provide trend analysis as well as assist with mergers or acquisitions of two retailers.
Conceptually we had many avenues to pursue. The retail industry had numerous graphic avenues to venture down. We explored many things associated with retail; barcodes, fabric, needle, thread, stitching. In the end the chosen design integrated the two core words the firm was chosen upon...Thread and Stone. The simple stitching effects around the circle encompass a bold T that is symbolic of a button. The slight notch chiseled out of the T gives the feeling of strength and stability of a rock or stone.