What Should I Look for in a Brand Identity?
A business’s brand identity is often expressed through detailed logos or company publications. A well-developed brand should express the core of your business’s image and ideals and can help you be remembered by customers. A team at a corporate identity design company can help you design and develop your brand to promote customer connections. Here are some things to look for when creating a brand identity with GreyBox Creative:
Key Elements of Branding
Though branding usually focuses on a company’s visual elements like logos and advertisements, it also includes your business’s communication style and marketing strategies. A corporate identity design company can help you create a plan for your brand that will make it easier to maintain a constant identity across different platforms. We may review your website design, product packaging, and social media sites for consistency in style and messaging. When evaluating your current branding, we usually focus on both the visual and verbal elements of your corporate identity.
Visual Components
- Logo Design: Logo details should visually represent your company or product and be positioned in an easy-to-interpret way. The best logos are often scalable so that they are visually appealing in small and large sizes. This makes it easy to use a consistent image on all marketing materials, from corporate stationery to websites.
- Color Schemes: A memorable color palette may increase customer recognition of your brand. When choosing background colors, it is best to make sure all overlaid text and images complement your core colors and are easy for viewers to read and interpret.
- Typography: Unique fonts or bold lettering could increase the impact of your logo, setting a tone for your brand. If your products come in multiple colors or you prefer muted tones, typography might help your recognition.
- Imagery and Graphics: Photography, illustrations, unique designs, and iconography may help reinforce brand identity. Images might be photographs that set a tone for your business and its culture or a signature product.
Verbal Components
Verbal components are also part of a brand’s identity and sometimes include your tagline or slogan. Whether you choose to use a catchy one-liner or a few words, your tagline should reflect the company’s identity. It can be a simple and effective way to communicate the company’s mission, and it should match the brand’s overall voice and tone. To create brand consistency, it might be helpful to establish a tone that is authentic, easily recognizable and captures the company’s identity. If you’ve selected a formal, friendly, or humorous voice for your primary website, you will want to use the same style across all communication channels setting the tone.
At GreyBox Creative, we study a client’s audience and deeply understand them and what drives their behavior. Starting with research we create a plan that uses strategies tailored to attract the ideal customer and resonate with the target audience. This might contribute to more long-term customer fidelity and a memorable brand identity.
Work With a Corporate Identity Design Company
At GreyBox Creative, our experienced team knows how to develop brand identities through creative and strategic thinking while keeping the client’s business goals in mind. We aim to establish an authentic brand identity that captures your target audience’s attention and becomes recognizable and memorable over time. Contact us today to schedule a consultation with one of our professionals.