When running a business, establishing a brand image that represents your company can help you stand out. Symbols are brand images that help customers recognize products or services as yours. GreyBox Creative is a corporate identity design company that helps you design a symbol that encapsulates your logo and business goals. Here are a few ways you can incorporate a symbol or “mark” into your corporate identity:
Do Your Research on Other Brands
When it’s time to start designing, research to find companies that do a good job with their branding, and explore what makes them work. Here are a few questions to ask when researching:
- Look at their image, the fonts, and the slogan. How do they work together? What catches your eye?
- Look at the products they provide along with the ads to see how they use their branding. Is their logo on all their products?
- Look at how they use their mark. Does it replace their name, or do they use them together? Do they use the slogan along with it?
After you’ve finished researching, write down some ideas you have for your business. These can help your design company better understand what you’re looking for in your branding identity.
Choose a Logo
Logos are images a “mark” or unique customized font “logotype” that make up your name. A symbol can replace a name and still be recognizable as your business. Our team will create a few options to choose based on business insight from your team. Once you select the one that captures the essence of your organization, we’ll continue building your brand around that image.
Establish a Slogan
Slogans are catchy words or phrases that help customers remember you more easily. Some are written to a jingle when used in a commercial, and others are spoken words. We can help you find something that aligns with your company values and the type of business you own — corporate, restaurant, healthcare provider, etc.
Establish Colors and Fonts
Building a logo design involves a strategic process and several steps to make sure it fits your company. We establish colors and fonts to support the logo and target market. Fun and unique fonts, bold fonts, serious fonts, playful fonts are all considerations that can help establish a brand. Fonts and colors can be mixed and matched to play off one another to help establish an authentic brand.
Create a Design Guide
Once the logo, fonts, slogans, and symbols have been established your corporate identity design company combines them all into a brand guidelines or style guide. This helps make sure all of your swag, advertising, site design, and other branding stays uniform. You want customers to recognize you immediately, and having a guide helps make that happen and ensures consistency.
Find a Corporate Identity Design Company
If you’re starting a new business or an existing business looking to rebrand, GreyBox Creative can help you create a new visual identity system to make you stand out. We also have the design and development talent to extend the brand by building a new website to match your newly designed brand. Creating logos, finding the right slogan, and establishing a mark that signifies your company can make it easier for customers to recognize and remember your company. Reach out to our team today to learn more.