When a customer is looking for goods or services, finding a brand they recognize will influence their choice. Building your brand allows customers to find you more easily and also drives new business to your site. A brand design agency helps codify your core values, further define the goods or services you provide, and how you want to be seen. All of these elements are built together forming your brand identity. Here are a few ways building a brand image can help your business:
Distinct Brands
Having a brand image that is used on your websites, business cards, signage, advertising and other marketing communications makes your business more recognizable. This includes the logo, fonts, and colors used in your marketing communications materials. Hiring a brand design agency should let you see what part of your marketing and brand works and areas where it needs improvement. They’ll consult with you and develop a brand strategy that makes your company stand out while being simple and easy to remember.
Credibility in the Market
Having a distinct brand gives your business a better chance of having a more professional feel and credibility. If people don’t recognize a logo, they will likely choose someone else who they have heard from online ads, commercials or word of mouth. Buyers should be able to find you online and associate your logo with a brand name they trust. We will work with you to create a logo and brand identity system that is authentic, professional and inviting for ideal customers.
Customer Retention and Loyalty
Adding your core values to your brand also helps you resonate with potential customers. If they know they can trust you, they’ll stay and see what else you offer. Authors who use a branding image with related fonts and similar cover images help persuade readers to continue reading their books. This also applies to other retail and service stores and what goods or services they have to offer.
Brand Expansion
Once your customers get to know your brand and what products you provide, you may decide to expand into other avenues. If you’re a software company, you might consider supporting other systems, or if you sell retail, you can add more products your customers will like. You could also expand into new physical locations where you can serve new customers.
Attracts Potential Employees
Having a successful brand may help get your name out to potential employees who share the same values and interests. Seeing how your business functions and how your employees are treated might make the difference in them choosing you over other businesses. High employee satisfaction within the company will encourage them to invite friends or family to join the team.
Hire a Brand Design Agency
Greybox Creative is a branding agency that can help your company’s image appeal to new customers. We will work with you to incorporate all the elements of your business into the design of a brand identity system. Once we have created a brand that authentic to you, we focus on your website and marketing collateral to that carry out the strategic messaging and image. Contact us today and find out more about how we can help your business attract the right clients.