If you’re looking to elevate the marketing options for your business, a branding audit is key to determining what to change or update. GreyBox Creative is a corporate identity design company that consults with you on your brand. Here are a few ways a brand audit can benefit your business:
Studies Different Aspects of Current Branding
When a corporate identity design company performs a brand audit on your business, they may look at your competition, visual identity, marketing, and more. Once these studies are done, we will determine the next steps to improve your branding. Here are a few different aspects that get looked into:
Branding Within the Company
When you own or run a business, you want to establish core values and mission statement. Building those values into your marketing and brand can help attract loyal customers and employees. The employees’ perception of the company can also tell you if you need to change things within the company and help establish authentic communications with potential customers that seek your services or product.
Branding in Marketing
An audit examines how your brand is being perceived in the marketplace. We can evaluate your visual identity, messaging and how you communicate with customers via your website, social media, newsletters, and advertising. Evaluating your overall branding and determining if there is a disconnect is step one to elevating your brand identity.
Competition in the Field
Looking at the other competition in your field lets us see how your visual identity, website and advertising compares to others and what needs to be improved. We will look at what works and suggest what else we can do. This also helps us see what you can do to help you stand out from other companies and elevate your brand.
Assesses Brand Consistency
A brand audit lets you see how consistent you are with your brand throughout all touches with your clients and potential clients. You want to use the same fonts, colors, and logos on everything from business cards, marketing communications to advertising and company swag. GreyBox Creative will help you design new graphic elements that are more authentic and consistent that communicate with your ideal customer getting you noticed over and over again.
Identifies the Brand’s Strengths and Weaknesses
Along with brand consistency, you want to study the strengths and weaknesses in your marketing. Use the information gathered to improve your brand identity. Build on your strengths becoming more efficient in that area, such as visual identity, messaging and marketing.
Determines Customer Perceptions of Business
Knowing what customers think of your business allows you to see where you need to change and what is working. If they’ve struggled with customer service or want other improvements made, those are key concerns that need to be addressed. You can also work on hiring the right employees, training them to match your core values and improve on how they connect with your customers building upon your brand experience.
Work With a Corporate Identity Design Company
When you want to make sure your brand identity is working, having a brand audit can help. We review your; logo, identity system, website and marketing communications to see if they match where your business is today. Once we have that codified we can help you improve and elevate your brand. You will be able to take the data and make the necessary changes to branding, elevating your business allowing it to stand out above your competition. Fill out our form below to schedule a consultation.