Brand design helps companies clearly establish their unique space in the marketing environment. Greybox Creative is a boutique New York brand design agency that offers strategic brand strategy services and creative design execution both in print and digital environment. Here are some common misconceptions about professional brand design agencies:
1. Brand Design Agencies Are Product-Focused
The role and purpose of a brand design agency are comprehensive, to help your company establish a brand identity that informs brand messaging techniques and design choices. An agency can assist you with forming the foundation of your company. Greybox Creative uses workshops to understand your business culture, vision, competition, and audience. We then help you create mission statements, develop positioning strategies, and establish core values and philosophies.
The agency creates an outtake document that outlines your company’s brand strategy and vision. This document offers a basis for building brand materials and informing company decisions. The agency uses the identity they create to form a logo and establish a strategic color scheme and fonts that will be used for your website and marketing materials.
2. Brand Design Is Identical to Graphic Design
Brand design and graphic design differ in scope and responsibilities. The brand design establishes a visual identity for the company, translating the company’s goals into visual aspects such as typography and visual style. Establishing a cohesive and recognizable design for the company or product.
Graphic design adheres to the guidelines established by the brand design to create images that represent the company. Graphic design creates tangible marketing materials, including print brochures, newsletters, and catalogs. GreyBox Creative offers custom marketing materials for special events, galas, including posters, signage, and booths.
3. Brand Design Agencies Only Offer Creative Services
Brand design agencies can provide online services. Some agencies assist with online marketing and website design to help potential customers find and recognize your brand. Services include:
- Website development: The agency can design and develop your website, as well as edit online content. GreyBox Creative also helps you improve user experience.
- SEO and marketing: Agencies help you focus on your company’s niche in your marketing. We employ white-hat search engine optimization techniques, using specific keywords to make your website search-friendly.
- Website security: Comprehensive website security protects your site with server-side and client-side security and advanced protocols implimenting a twenty step process to harden websites that they maintain with just the right mix of humans and software to keep their clients websites clean and protected. The agency also provides multiple backup sources to restore site content if needed.
- Reputation management: Online reputation management services include social media campaigns to help you access your target audience. The agency offers hands-on solutions for changing narratives.
Brand agencies also offer website maintenance and monitoring services. Including checking website traffic, updating website content and images, and adding new products to a website. If you’re looking to overhaul your website, GreyBox Creative offers redesign packages that will take your website to the next level.
Contact a Brand Design Agency
Greybox Creative creates brand identities for a diverse range of industries, including; healthcare, technology, real estate, and financial services to name a few. Our brand design agency offers an online portfolio of our work with different companies. We also provide free consultations. To contact us about a project, we invite you to fill out our online form.