A brand design agency helps develop a company’s visual identity; they develop key branding elements, including the logo, colors, and fonts. This process aims to make a brand consistent and easily recognizable across all touchpoints, including sub-brand entities. At GreyBox Creative, we help create a authetic strategy that establishes your brand’s mission, core values, and personality. Here is some information about how we developed the visual identity for the Chilton Trust Royal Palm Funds:

Creating a Brand Strategy Outtake Document

An outtake document is a guide on how your brand utilizes key design elements. It helps clients visualize how the brand will live in the world, displayed on webpages and printed collateral, so they can understand how to consistently incorporate colors and logos in various applications. An outtake document typically includes:

• Brand guidelines: These are rules for using the brand’s color palettes; hex, RGB, and CMYK codes may be included to verify consistency. The Chilton Trust parent company utilizes shades of gold and green. For the Royal Palm Funds, we maintained this combination, prioritizing green and using gold accents.
• Logo usage: Guidelines often include rules on spacing, minimum size requirements, and variations in appearance. Though the Royal Palm Funds logo usually appears in gold, white, or off-white versions may also be utilized.
• Visual elements: This includes examples of icons, patterns, and imagery styles. We incorporated images of palm leaves to add texture and variation, while maintaining the brand’s identity.
• Mock-ups: These are examples of how the brand looks when in use; digital images could display stationery, webpages, or investor presentations.

Developing Business Copy

A key part of your brand identity is how you convey your business’s mission, values, and story through your webpage and marketing copy. A brand design agency can develop messaging that highlights your industry role and service ethos; this serves as a foundation for brand positioning and sometimes a tagline. If needed, we provide clients with qualitative and quantitative research to inform copywriting guidelines that align with their target audience. For the Chilton Trust Royal Palm Funds, the copy focused on the client’s expertise as well as the type of service their clients could expect.

Updating the Website

A company’s website is a key touchpoint for current and prospective customers. Updating its appearance to match the brand’s identity keeps the company recognizable. Webpages for new sub-brands should echo parent websites, so the transition between pages is visually smooth for site visitors. To do this, designers maintain heading styles, fonts, and color schemes. New logos and images help signal a change in service specialties or target audiences.

Though site appearance quickly establishes brand identity, the website’s functionality helps signal professionalism and expertise. A design agency that offers website design and development services makes sure that a site is easy to navigate; staff profiles and service descriptions help support a task-oriented workflow.

Work With a Brand Design Agency

A good brand design should resonate with your target audience, while also communicating your business goals. At GreyBox Creative, we do more than design logos; we study your business to understand what makes it unique, including its philosophy and personality. Having a consistent company image across touchpoints helps you strengthen your market positioning or build a new sub-brand. Contact us today to learn more.