Client Overview
ABL & Associates is a specialty contractor that serves the Raleigh, NC area that has a focus in; HVAC, and plumbing installation, fire suppression, heating ventilating and air conditioning.
Corporate Rebranding Solution
During their search for corporate identity design company they reached out to GreyBox as they looked to elevate their identity system starting with a simplistic icon representing the three phases of the business ABL specializes in. Negative space within the mark is a callout to the Lampuri family which has rich 50 year history in the field of plumbing and HVAC. Once the design system was established, we designed a new website to illustrate and highlight ABL’s services and solutions with a clean and modern design structure providing an easy user experience to highlight their services and portfolio of work. Following the completion of the corporate rebranding and website we applied the newly elevated brand system to signage, trucks and other specialty printed items to elevate the brand.
