Overview

Threadstone is a traditional investment bank with capital raising and advisory services. They are composed of three divisions; research, advisory, private equity. Threadstone’s consulting services focus on consumer brands and the retail industry and they provide trend analysis as well as assist with mergers or acquisitions of two retailers.

Solution

Conceptually, we had many directions we could pursue. The retail industry offers a wide range of graphic possibilities, so during the conceptual phase we explored elements tied to retail, such as barcodes, fabric, needles, thread, and stitching. Ultimately, the chosen design brought together the two core words in the firm’s name: Thread and Stone. Simple stitching elements encircle a bold letter T, with a slight notch chiseled into the letterform to evoke the strength and stability associated with stone.

To complete the branding, we designed a full stationery suite, branded presentation materials, and a fully responsive website that highlights the firm’s core services, team profiles, and notable transactions.