Creating a strong corporate identity involves research, development, design, and often many hours of implementation. Maintaining and growing that identity can help company recognition and reputation. GreyBox Creative is a corporate identity design company that creates comprehensive strategy and execution plans. Here are seven ways to maintain a corporate identity:
1. Have Consistent Messaging
Leads, clients, stakeholders, and employees should have the same experience when interacting with your brand. Once you decide what messaging to promote, stick with it across all internal and external communications. Keep the same taglines and selling points, and use a branding guideline to maintain consistency. This builds your brand reputation so customers and employees know what to expect when interacting with the company. Consistent messaging also builds trust, which helps create returning clients or customers.
2. Create Multimedia Content
Depending on the type of visual content, it can lead to higher conversion rates. Try using audio, video, and photos to accentuate messages and maintain your work in creating an identity. Multimedia content and compelling videos help show products or testimonials. This can improve user experience, get messaging across faster than reading, and build a stronger online presence.
3. Display Your Logo
All marketing materials should use the same brand name, logo, and colors. Using the same logo across all materials helps make your brand recognizable. It can work as advertising, and putting them on business cards and corporate swag maintains the recognition of your corporate identity becoming the cornerstone of your brand. GreyBox Creative is a corporate identity design company that believes in going beyond the logo and making sure your final branding accurately reflects brand values. A well-designed logo or icon has a greater impact when it tells customers what you stand for.
4. Keep Social Accounts Active
Regardless of the social media platform, customers or clients should clearly understand your corporate identity. Make sure content for every campaign is created for each platform and that customers have access to the same facts and information on each account. Having a firm grasp on your social media helps lead the conversation from your brand.
5. Repurpose Content
With repurposing, existing content is reworked to appear in a different medium, such as a blog post may turn into a video or podcast episode. Other examples include turning statistics into infographics or pulling quotes from a speech to turn into social media posts. Try repurposing a successful piece of content and see how it can help maintain your brand.
6. Maintain a Brand Voice
Consumers might receive mixed messages if a brand’s voice and tone vary between campaigns or social media accounts. Part of creating a corporate identity is narrowing down your brand voice, which should be used across all platforms. A section on voice that includes acceptable terms helps employees craft content that maintains branding.
Hire A Corporate Identity Design Company
A strong, recognizable corporate identity builds a consumer base from the public’s perception of the brand. If done properly, a strong identity reaches its target audience and creates a trustworthy reputation. Using a corporate identity design company helps craft a plan that maintains your brand identity, even as you flex to meet the consumer’s needs. GreyBox Creative provides comprehensive branding services to help attract your ideal customer. Contact us today to start working on your project.