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5 Key Elements of Logo Design

Logos are often one of the first things a new customer encounters and can leave a strong first impression. A well-designed logo should represent the company well and be memorable. GreyBox Creative is a brand design agency that will help you create a authentic logo to help build your brand identity. Here are five key elements of logo design:

1. Keep it Simple

A simple, streamlined logo helps improve memorability by stripping away unnecessary elements. Logos are used on various digital and print platforms, and simplicity makes each option scalable and strong. Too many colors, graphics, or other elements may result in a logo that feels cluttered and busy. Customers are bombarded with information daily and typically don’t have the time or interest to study every small detail in the logo, so a simple design helps create something bold and recognizable can create a sort of brain tattoo. GreyBox Creative knows that your logo is part of an overall brand identity and will help capture the unique traits of your business and translate that into something simple and strong.

2. Make it Memorable

A successful logo stays with a customer long after seeing it. Memorability comes from a knowledgeable use of typography, color, layout, and graphic elements. Steer clear of elements used frequently by other companies, like ‘v’ people, lightbulbs, or the outline of a house. Avoid generic fonts like Times New Roman, and try finding something unique that is still easy to read. At GreyBox Creative, we start with core keywords from your brand and use these as building blocks to create something that represents the essence of the company. We involve clients throughout the process to narrow down options that memorably capture these traits delivering an authentic brand identity that attracts the target audience.

3. Stay Industry Relevant

Logos should reflect your company and still fit within the larger industry the brand is part of. The design of a logo should target a specific audience and convey information about the business. A technology company may incorporate pixels or digital feel along with a modern san serif font, while a delivery company might convery speed, motion and effciency and movement forward. In all cases our identities are build on a stratgeic foundation. GreyBox Creative team members have a blend of industry and design knowledge to develop relevant messaging and visual indentites that capture the autheticity of a company and what it does.

4. Aim for Timelessness

Truly timeless logos avoid trendy design elements and stick to classic colors. Sometimes, a purely typographic logo or simple shape is all that’s needed to create a lasting impression. An overly trendy logo option, like exaggerated strokes, drop shadows, blends, wispy tails, might feel dated soon after completion. Aim for a lasting logo by blending classic and modern elements or sticking to a clean simple mark and layout that is memorable.

5. Add Platform Versatility

Logos need to be versatile enough to appear on several platforms and products. One iteration might look good on a large computer screen, but the details or shapes don’t necessarily translate well when applied to; social media, signage or app.  A professional well though out and executed logo will maintain its integrity and messaging regardless of size or product. Working with a brand design agency like GreyBox Creative will keep your logo scalable and versatile for your marketing and advertising needs.

Logo Creation with a Brand Design Agency

Logos are a tool to differentiate your business from competitors, evoke emotion, and foster brand loyalty. Professional logos convey strategic messaging and reflect your company values. Working with a brand design agency like GreyBox Creative gives you access to design professionals with the knowledge and experience to create a logo that employs good design principles and attracts your ideal customer. We are committed to high-quality logo design and have worked with various businesses to create a brain tattoo that is the core element to building a suscessful brand. Learn more about our logo design services and contact us today.

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