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4 Ways To Build a Strong Corporate Identity

A corporate identity uses consistent and recognizable voices, visuals colors and fonts to create a memorable brand image. Having a strong identity can build customer recognition and trust, drive sales, and increase market share. GreyBox Creative is a corporate identity design company that creates effective brand identities and works with clients from concept to execution. Here are a few ways to build a strong corporate identity and how we can help achieve your branding goals:

1. Define Your Target Audience

A target audience is the group most likely to respond positively to ads or marketing. This group can be determined by age, gender, location, income level, or other lifestyle factors. Deeply knowing your audience allows you to craft messaging, graphics that speak directly to your target group and helps establish strong customer relationships.

Finding your target audience starts with analyzing your current customer base. It’s important to understand market trends and study what’s working for you and your competitors. It’s also wise to identify who isn’t your target, which helps avoid statements that won’t resonate with potential customers. Once this is refined it can lead to optimal efficiency from your sales team.

2. Establish Your Brand Voice

A consistent tone of voice throughout marketing and advertising materials prevents messaging from being misunderstood or attracting the wrong type of potential customer. Brand voice refers to more than tone and word choice; imaging, punctuation, and message speed all play a role. Defining your brand’s tone of voice helps you stand out from the competition and build your brand authority.

Your brand voice can be serious, humorous, or educational. Once settled, this voice should be consistent on every platform and customer interaction. To stand out, avoid adopting the voice naturally expected from your industry and find something unique to your brand. A branding agency like GreyBox Creative provides a fresh perspective on what makes the company special and the voice to highlight it.

3. Craft a Mission Statement

Mission statements help create a brand identity by unifying employees, clarifying a company’s purpose, and showing customers your top priorities. These statements are typically short — just one or two sentences — and summarize why your business exists and what it stands for. Even though it’s short, crafting a mission statement takes time and thought to make sure it reflects company goals and represents you well.

When developing a mission statement, highlight what differentiates your business from competitors. The final message should adhere to leadership values. This can show investors what you’re all about, and provides a guide for internal leadership to follow when making decisions. A corporate identity design company like GreyBox Creative works with you to develop a mission statement that will elevate your image and help position your business for growth.

4. Develop a Style Guide

Consistent brand guidelines broadcast the company’s values and voice to investors and customers. It also establishes standards for internal communication and streamlines the work for designers, writers, social media, etc. A strong style guide allows employees to produce clear messaging with minimal effort.

A comprehensive corporate style guide might include standards for written and visual communication. The section on writing has information on grammar and tone, words to avoid, and formatting. Guidelines on visuals dictate approved colors, imagery, fonts, versions of logos, and a standard presentation format. Your style guide should be easy to reference and often is stored on your company server or intranet.

Using a Corporate Identity Design Company

Cultivating a strong corporate identity takes work, but can be rewarded with brand recognition and increased trust and credibility. Successful branding attracts customers and internal talent, helping grow a healthy business. GreyBox Creative brings a fresh targeted vision to life by conceptualizing and executing the design of all key corporate identity items. Learn more about our branding services and contact us today to discuss your specific project needs.

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