Witherspoon Asset Management
Witherspoon is an asset management firm located in Princeton New Jersey that provides managed futures investments for both individuals and institutions. Their management team is made up of seasoned professionals and they provide portfolio diversification through discretionary traders and tactical specialists.
We were tasked with creating a logotype for the firm. During our process we were able to create a simple mark that incorporated the three initials W.A.M. The business card we created displays a clean, simple academic feel they were looking to achieve.