Our Work

Witherspoon Asset Management

Witherspoon is an asset management firm located in Princeton New Jersey that provides managed futures investments for both individuals and institutions. Their management team is made up of seasoned professionals and they provide portfolio diversification through discretionary traders and tactical specialists.

Overview

We were tasked with creating a logotype for the firm. During our process we were able to create a simple mark that incorporated the three initials W.A.M. The business card we created displays a clean, simple academic feel they were looking to achieve.
The white background of the website continues that clean feel. Since they are considered a mutual fund this allows us to display more information on publicly facing pages. So we took advantage of this freedom and designed pages that were a bit more graphical then we typically would for other alternative investment firms that are locked behind a password.