Our Work

US Open

The US Open tennis tournament was the venue for a yearly tradition for Reservoir Capital to invite clients and friends to come enjoy and experience the tournament first hand from their corporate box. GreyBox Creative developed innovative and captivating invitations to get clients and friends excited about the upcoming tournament each summer.

Overview

To generate excitment for the upcoming US Open tennis tournament, we came up with concept of “Feel Excitement;” We paired imagery of the stars of the tournament with different adjectives that described the emotions of the players and the play at the tournament....intensity, energy, drama & emotion.
The invitation package was custom die cut with just a teaser line printed on the front. Circular holes on the front panel were die cut out to show the imagery of the player. As the invite is unfolded, each panel displayed a different player and thought...emotion...intensity...drama...energy. The event schedule and details were printed on two interior cards along with RSVP card and envelope. A ticket holder was additionally created to be sent out to people with detailed information and their tickets to the event.