Our Work

Southampton Social Club

Southampton Social Club is a premiere nightlife destination in the Hamptons, which offers world-class fine dining and unforgettable parties & events. Known for its lush outdoor space and fire pit adorned backyard to reflect a Hamptons-chic aesthetic this establishment attracts an eclectic group and attraction for many New Yorkers.

Overview

Southampton Social Club was looking in essence to create the same vibe of the clubs and social settings reminiscent of the speakeasies in the days of Prohibition. Not to mimic the look and feel of the 1920’s and 30’s, the identity needed to be upscale and have the feel of a club or society which people are a part of to gather together to drink, eat and socialize. We created an elegant emblem and seal, which interlock the letterforms to create a look and feel of a club you want to belong to.
We created a series of icons for drink and menu items used on menus and the website to compliment the identity. The bathroom signs were a whimsical and creative take of the logo elements forming the letter forms of the M and W to further the branding.
The stationery was designed to be bold, clean and simplistic. Additional items in the identity consisted of Gift Certificates and Gift Card holders.