Shared Interest is a none-profit organization that works toward social and economic change in South Africa. They are a registered 501(c)3 non-profit social investment fund that raises capital in the United States from individuals and institutions to support lending, agricultural cooperatives and small businesses in South Africa. The organization uses loan guarantees to bridge the gap between South African banks and social disadvantaged people, previously considered “unbankable” during apartheid.
GreyBox created a full invitation package including save the dates, printed invitation, digital invitation and programs for Shared interest 19th Anniversary Gala. The event was black tie affair and the invitation needed to be classy and have a tie in with South Africa. Each of the individual pieces were designed with one clean and modern typeface of varying weights and the one graphical element was a piece of pattern that tied in with South African culture and also drew elements from the Shared Interest logo.