Our Work

Lion Eye Capital

This long/short equity Hedge Fund, based in New York, approached us when the founding partners broke away from one of the larger Asset Managers to start their own firm. The partners were a unconventional or less conservative than your typical Hedge Fund.


Lioneye was looking for an identity that stood out from others in the industry. Our goal was to create a logo that was bold and confident but not fierce or menacing. Our concentration conceptually was to keep our focus on the lion’s head and face. The name along with the mark displays these ideals while focusing the attention on the eye of the lion.
The stationery and the marketing materials such as the firms pitch book and fact sheets carry this bold and understated theme throughout.